How Much Can I Charge for Kids Fitness Classes?
When you hold a qualification as a Kids Fitness Instructor, there are multiple ways you can make a living as you make a difference in the lives of kids.
Here’s a breakdown of 10 different types of kids' fitness programs that qualified instructors can offer, along with how much they can typically charge for each.
Pricing will vary depending on location, demand, and instructor experience, but these are general guidelines to help you get started.
1. After school Fitness Programs
Overview: These programs are typically offered directly after school hours (around 3-6 PM) and can focus on general fitness, sports skills, or physical literacy. These programs are often run at local schools or community centers and cater to working parents looking for safe, enriching after-school activities for their children.
Typical Pricing: Instructors can charge between $15 and $30 per session, or offer term-based pricing (e.g., $150-$250 per 8-10 week session). If the class is offered directly through the school, schools may pay instructors directly, or you may charge parents.
2. Evening and Weekend Programs
Overview: These programs cater to families who prefer non-school-hour options and include anything from kids’ yoga, dance, to sports conditioning. Evening and weekend classes are typically run once or twice a week.
Typical Pricing: You can charge $15-$25 per class or sell class packages. For example, an 8-week session might cost between $120 and $200 per child.
3. Community Centre Partnerships
Overview: Partnering with community centers can offer steady, built-in clientele. Community centers often seek fitness instructors to teach kids' fitness classes as part of their programming. These could be anything from general fitness to specific classes like martial arts or gymnastics.
Typical Pricing: Depending on your arrangement with the community center, you may charge $50-$100 per hour of instruction, or take a portion of the revenue, typically 60-80%, with the center keeping the rest.
4. Daycare Fitness Programs
Overview: Daycares often need external instructors to come in and run short, engaging fitness sessions with toddlers or preschool-aged children. These sessions typically focus on movement play, coordination, and basic physical literacy.
Typical Pricing: Instructors can charge daycares around $50-$100 per session (30-45 minutes long) or negotiate monthly fees, depending on how many classes are offered per week.
5. Birthday Party Fitness Sessions
Overview: Hosting fitness-themed birthday parties is a fun and lucrative option. These can include obstacle courses, dance parties, or sport-specific activities tailored to the birthday child’s preferences. They often last 1-2 hours and require minimal setup beyond basic equipment.
Typical Pricing: You can charge anywhere between $200 and $500 per party, depending on the number of children, duration, and any extras like party favors or prizes.
6. Summer Camps
Overview: Summer fitness camps can run for a week or more, offering kids a structured day of fitness, play, and skill-building. These can range from half-day camps (morning or afternoon) to full-day camps, providing fun fitness-focused activities throughout the summer break.
Typical Pricing: Half-day camps can charge around $150-$300 per child for a week, while full-day camps can go from $300 to $600 per week. Camps with specialized activities or smaller child-to-instructor ratios can charge more.
7. Holiday Camps (Spring Break/Winter Break)
Overview: Holiday camps are similar to summer camps but shorter, typically lasting a few days to a week during school breaks (e.g., spring break or winter break). These camps offer parents an activity-filled solution when kids are out of school, focusing on games, fitness challenges, and team-building.
Typical Pricing: Similar to summer camps, holiday camps generally cost between $150 and $400 per child, depending on the camp’s duration and whether it’s half-day or full-day.
8. 1:1 Kids Fitness Training
Overview: Private one-on-one training allows for personalized attention, whether it’s to help a child develop specific athletic skills, build strength and fitness, or support children who may need extra assistance with movement and coordination.
Typical Pricing: One-on-one training sessions can be priced higher due to the personalized attention. Instructors typically charge $50-$100 per hour for private training sessions.
9. Sports Team Training
Overview: Many youth sports teams look for fitness instructors to supplement their training, focusing on strength, conditioning, and injury prevention. As an instructor, you can offer services to local teams (soccer, basketball, etc.) during their regular practice schedules.
Typical Pricing: Instructors can charge teams a flat rate of $150-$300 per session (depending on the team size and training length) or offer seasonal packages at $1,500-$3,000 for a 10-week training block.
10. In-School Programs (PE Take Over)
Overview: Offering schools fitness program samplers during their Physical Education (PE) classes can be a lucrative venture. Depending on the school’s needs, these can be one-time classes, quarterly appearances or even weekly sessions that focus on a specific program (e.g. Zumba), sport (e.g. Ultimate Frisbee), or wellness (e.g. Yoga).
Typical Pricing: Schools may pay instructors a flat fee, ranging from $50 to $150 per hour depending on the size of the class and the length of the program. If you’re running multiple classes throughout the school day, this could add up to a significant income stream.
Did you know that schools pay between $3,250- $4,500/week for PL3Y Education programs?
Check out this webinar to learn more about working with schools and the power of offering curriculum-based school programming.
By offering a range of programs that cater to different needs and schedules—whether through schools, community centers, or private training—you can build a versatile, sustainable kids’ fitness business. Adjust pricing to fit your market, and remember that providing value through engaging, fun, and safe programs is key to building a lasting client base.